New Look

FLAVOURS BECOME NUMBERS

New look same taste

Introducing a new look – a suite of colourful jewels that offer a variety of flavour expression.
Based on new regulations there are no fruit names or images allowed on packaging, but the distinctive Al Fakher flavour hasn’t changed.

1BY ICON

Flavours are divided into six categories, each with a distinct and recognizable icon.

  • APPLE

  • FRUIT

  • MINT

  • FLORAL

  • SWEET

  • DRINK

2 BY COLOR

Our intuitive colour spectrum includes colourful single-note flavours and multi-coloured blends, all inspired by the source flavour.

3 BY NUMBER

Each flavour has a number to make it easy to remember and come back to.